 Veggie Grill. | |
| Type | Private |
|---|---|
| Founded |
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| Founder |
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| Headquarters | Santa Monica, California, United States |
| Owner |
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| Website | www.veggiegrill.com |
Veggie Grill is a fast-casual vegan restaurant chain that operates in California, Oregon, Washington, Illinois, Massachusetts and New York. It is based in Irvine, California.[1][2][3] The chain focuses on offering only plant-based food.[4]
History
[edit]In 2006, Kevin Boylan and T.K. Pillan co-founded Veggie Grill.[5]
In 2013 the company raised $20 million in capital, mainly from Brentwood Associates, and announced plans for national expansion.[6]
In 2023 it was announced 12 stores would be closing.[7]
In January 2024, it was acquired by Oregon-based vegan fast food restaurant chain Next Level Burger.[8][9]
Expansion
[edit]Veggie Grill plans to double in the next couple of years.[10] In early 2018, the restaurant opened two locations in Chicago, its first locations outside of the West Coast.[11] Veggie Grill also intends to open four more Chicago-area locations at an undetermined date.[12] In 2019 they opened a location in Harvard Square in Cambridge, Massachusetts, its first East Coast location.[13]
Partnerships and menu
[edit]
In 2016, Veggie Grill partnered with Beyond Meat to create their plant-based burgers.[14]
Reception
[edit]Veggie Grill was voted "Best American" cuisine restaurant by The Los Angeles Times readers in 2012.[15]
Veggie Grill received VegNews Magazine's winner for Favorite Vegan Chain in 2016,[16] 2017,[17] and 2018.[18]
Veggie Grill made the list for 25 Most Innovative Consumer Brands of 2016 by Forbes.[19]
See also
[edit]References
[edit]- ↑ Hsu, Tiffany (November 24, 2013). "Greg Dollarhyde is Veggie Grill's 'chief energizing officer'". Los Angeles Times. Archived from the original on December 2, 2013. Retrieved November 9, 2014.
- ↑ Hsu, Tiffany (January 28, 2013). "Vegetarian alert: Veggie Grill plans major expansion". Los Angeles Times. Archived from the original on June 22, 2013. Retrieved November 9, 2014.
- ↑ "Veggie Grill". Vegan.com. Retrieved February 4, 2018.
- ↑ Sweet, Carey (February 5, 2014). "Veggie Grill coming to Corte Madera this spring". San Francisco: Inside Scoop. Archived from the original on November 10, 2014. Retrieved November 9, 2014.
- ↑ "How I Made It: Veggie Grill's T.K. Pillan learned to harness the power of plants". Los Angeles Times. September 30, 2018. Retrieved May 26, 2025.
- ↑ "A vegan restaurant chain you've never heard of is gearing up for a massive expansion". Business Insider. Retrieved February 1, 2018.
- ↑ "Veggie Grill closed nearly half its stores to protect its future, CEO says | Restaurant Dive". www.restaurantdive.com. Retrieved February 23, 2026.
- ↑ Heather Lalley. "Vegan chain Next Level Burger buys Veggie Grill". Restaurant Business. Archived from the original on January 17, 2025. Retrieved January 16, 2024.
- ↑ "Next Level Burger acquires Veggie Grill". Nation's Restaurant News. January 11, 2024. Archived from the original on November 12, 2024. Retrieved January 16, 2024.
- ↑ "When Healthy Meets Fast Food". Retrieved February 3, 2018.
- ↑ "Veggie Grill aims to deliver Chicagoans an all-veggie dining experience". www.bizjournals.com. Chicago Business Journal. Retrieved February 3, 2018.
- ↑ "America's Largest Vegetarian Chain Plans Five Chicago Restaurant Openings". Eater Chicago. Retrieved February 3, 2018.
- ↑ "Veggie Grill". Archived from the original on June 24, 2018. Retrieved June 23, 2018.
- ↑ "Beyond Meat's plans broader rollout for 'Beyond Burger'". Fortune. Archived from the original on February 3, 2018. Retrieved February 2, 2018.
- ↑ "Readers' Choice 2012: Food & Restaurants – Paid Post". Los Angeles Times. August 12, 2012. Archived from the original on February 20, 2018. Retrieved February 4, 2018.
- ↑ "The 2016 Veggie Awards". VegNews.com. Retrieved February 3, 2018.
- ↑ "And the Winners of the 2017 Veggie Awards are …". VegNews.com. Archived from the original on February 4, 2018. Retrieved February 3, 2018.
- ↑ "And the Winners of the 2018 Veggie Awards are …". VegNews. Archived from the original on February 9, 2019. Retrieved February 7, 2019.
- ↑ Caldbeck, Ryan. "CircleUp25: The 25 Most Innovative Consumer Brands of 2016". Forbes. Retrieved February 3, 2018.