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GitHub Brand Toolkit - Brand Toolkit

3d illustration, showing a side profile of Mona the GitHub Mascot gazing towards the sky

Guidelines and principles to help design and write in GitHub's brand voice

Get started with the GitHub brand

Logo

Logo assets and usage guidelines for GitHub’s primary and product logo lockups

Typography

GitHub’s own expressive typeface and how to use it. Plus links to typographic scales

Color

How color is used and what it means for different product pillars

Illustration

Our visual language that speaks to the transformative power of collaboration

Mascots

Get to know Mona the octocat and all the other characters that make GitHub... GitHub.

GitHub’s open source design systems for product and marketing UI

Primer Marketing UI

Illustrations of Primer Design System patterns like typography, color, and layout.

GitHub’s design system for creating marketing websites and digital experiences.

Primer Product UI

Illustrations of Primer Design System patterns like typography, color, and layout.

Guidelines, principles, and patterns for designing and building GitHub UI.