Yes, a cheeseshop package is definitely part of the plan, I didn't mean to imply otherwise. It won't be hard to automate the packaging, and indeed I'll wind up doing that anyway even if the tests stay inside Lib/email.
I will say that that I'm probably only +0.5 on this change...I like it from a consistency standpoint (heading toward all stdlib tests being in Lib/test) and it seems like it would make the job of packagers who desire a 'no tests' option easier. But things have been working fine as they are, which is why I'm not at a full +1 :).