"We" is a lot of different companies and individuals. Anyone distributing prebuilt binaries is helping here, a few people are working on the licensing concerns for some components, other people are working on C BLAS libraries.
I see the issue approximately as "it's hard to install the scipy stack", which is broader than "Windows does not have a Free Fortran compiler" and allows for more solutions (apologies for putting words in your mouth, which is not my intent, though I have certainly seen a fixation on this one particular solution to the exclusion of other possibilities).