opt-in - Wiktionary, the free dictionary
From Wiktionary, the free dictionary
opt-in (not comparable)
- The property of having to choose explicitly to join or permit something; a decision having the default option being exclusion or avoidance; used particularly with regard to mailing lists and advertising.
They set up an opt-in mailing list, so that those who wanted the notices could subscribe.
1. The property of having to choose explicitly to join or permit something
Opt-in e-mail advertising on Wikipedia.Wikipedia