PaulaLC - Overview

👋 Hi, I'm Paula LC

Data Scientist | Data-Driven Insights | Recommender Systems | AI & Analytics | Creativity & Innovation

I'm a Data Scientist passionate about transforming data into actionable insights that drive business and product innovation. I specialize in analyzing complex data, optimizing algorithms, and helping product teams make informed, data-driven decisions.

📍 Currently: Lead Data Scientist @ The Knot Worldwide
🎯 Previously: TikTok | Apple | Telefónica
🎓 Ph.D. in Stochastic Optimization & Differential Games

🔬 What I Do

• Machine Learning & AI Analytics – Applying statistical modeling, clustering, and predictive analytics to solve real-world problems.
• Recommender Systems & Personalization – Designing models that improve content discovery and user engagement.
• Experimentation & Causal Inference – Designing Bayesian & Frequentist A/B testing frameworks to measure AI-driven innovations.
• Data Strategy & Decision-Making – Defining key metrics, discovering patterns, and translating insights into impactful business and product strategies.

📌 Highlighted Projects

• Netflix Oldies – Honourable Mention (Shiny App Contest, 2024)
• Bayesian Contextual Bandits for Personalized Recommendations
• Optimizing Ride Matching

More projects available on my GitHub Repositories!

✍️ Medium Articles

• Positron: The new IDE for Data Science
• How to Ensure the Stability of a Model Using Jackknife Estimation
• 10 ways to improve your data storytelling

Find more on Medium!

🎤 Speaking & Teaching

🎓 Lecturer at U-TAD University Master’s Program (Mentored 10+ research projects).
🎤 Speaker at T3chFest, Spain AI, Big Data Spain & more.
📚 Co-Author of “Fundamentals of Data Visualization” (Spanish edition, in progress).

📫 Let's Connect! 👉 linkedin.com/in/paulalc