utafrali - Overview
this is not a rocket science
Uğur Tafralı utafrali
this is not a rocket science
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Hepsiburada
About Me
- 🏢 Leading engineering teams at Hepsiburada (NASDAQ: HEPS), one of Turkey’s largest e-commerce platforms
- 🛒 10+ years of experience building diverse e-commerce systems — product catalogs, image processing pipelines & deduplication engines
- 🌱 Passionate about distributed systems, event-driven architecture & scalable platforms
- 📍 Based in Istanbul, Turkey
- 💬 Ask me about Java, Kafka, microservices, or high-traffic e-commerce systems
Tech Stack
Languages
Frameworks & Tools
Data & Cloud
Domain Expertise
- 🛒 End-to-end e-commerce systems — worked across all major modules
- 🗂️ Catalog Management — product data pipelines, attribute modeling & enrichment at scale
- 🚀 High-Traffic Systems — architected platforms serving millions of daily users
- 🤖 AI-Powered Systems — vector search, deduplication & intelligent product matching
- 🖼️ High-throughput image processing pipelines
- 📡 Real-time event-driven architectures with Kafka
- 👥 Building & scaling engineering teams
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