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AI Innovations

What Apple's AI update reveals about the future of build vs. buyWhat Apple's AI update reveals about the future of build vs. buy

Apple's decision to use Google's Gemini models for Siri reframes a core CIO debate: As AI lowers development costs, what is worth building in-house?

by

Madeleine Streets,

Senior Editor

Jun 11, 2026

|

7 Min Read

by

Andrew Craver ,

Vice President of Portfolio Marketing

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